{ "market": "good-morning-cork", "updated": "2026-06-19", "linearIssues": [ "MY-2577" ], "purpose": "Approval-gated seasonal sponsor calendar for Cork city, commuter towns and county hubs advertiser prep.", "boundary": "Static prep only. Do not send outreach, collect payment, reserve inventory, publish ads, promise placement or run paid social until the editor approves live commercial action.", "route": "/advertising/calendar/", "counts": { "seasonalWindows": 5, "operatorChecklist": 6 }, "seasonalWindows": [ { "name": "Summer festivals, harbour trips and weekend visitors", "window": "Late June to August", "priority": "highest", "readerUse": "Weekend events, city-centre pressure, harbour trips, family days out, food plans, parking and late transport checks.", "bestSponsorFit": [ "Restaurants, cafes and pubs", "Tours, museums, galleries and attractions", "Hotels, guesthouses and serviced apartments", "Parking, taxis, car hire and visitor transport" ], "safeOfferAngles": [ "Book a Cork weekend table or tour with clear dates", "Resident-friendly early-week offer during visitor season", "Family day-out planner with price and booking clarity" ], "proofNeeded": [ "Official event, venue or operator page with current dates", "Sponsor landing page showing Cork service area and euro pricing where relevant", "No visitor-footfall or audience-size claim without a named source" ] }, { "name": "Back-to-school, college return and commuter reset", "window": "Late August to October", "priority": "high", "readerUse": "School calendars, grinds, childcare, college setup, commuter changes, rentals, family services and health appointments.", "bestSponsorFit": [ "Grinds, tutors and education providers", "Gyms, physios, dentists and clinics", "Lettings, student services and homeware retailers", "Commuter services, car dealers and bike shops" ], "safeOfferAngles": [ "Book a September assessment, trial or consultation", "Move-in or school-year checklist for Cork families and students", "Morning commute offer tied to a named Cork route or town" ], "proofNeeded": [ "School, university, transport or council calendar source", "Manual review for education, medical, property, employment or finance claims", "Landing page states service area, booking terms and price basis" ] }, { "name": "Christmas retail, hospitality and city-centre planning", "window": "November to December", "priority": "high", "readerUse": "Gift buying, Christmas markets, city-centre traffic, dining, family events, weather disruption and charity drives.", "bestSponsorFit": [ "Independent retailers and local makers", "Restaurants, festive venues and hotels", "Theatres, cinemas and family attractions", "Bookshops, gift shops and local product sellers" ], "safeOfferAngles": [ "Reserve Christmas dining, ticketed events or local gifts", "Local gift guide slot with sponsor copy separated from affiliate cards", "Travel-aware resident planning offer with clear dates" ], "proofNeeded": [ "Official event, market, opening-hours or venue source", "Clear distinction between sponsor copy, editorial listings and affiliate links", "No availability, discount or price claim without sponsor-confirmed landing page" ] }, { "name": "New-year health, home and professional reset", "window": "January to February", "priority": "medium", "readerUse": "Fitness, wellbeing, home maintenance, tax/admin deadlines, recruitment, training and quiet-season local offers.", "bestSponsorFit": [ "Gyms, clinics and wellness providers", "Accountants, solicitors and professional services", "Trades, retrofit, heat-pump and home improvement firms", "Recruiters, colleges and training providers" ], "safeOfferAngles": [ "Book a consultation, assessment or trial", "Prepare a home move, tax deadline or career change", "Practical winter maintenance offer for Cork homes" ], "proofNeeded": [ "Regulated financial, legal, medical and employment claims flagged before use", "One plain-English CTA and advertiser-controlled destination URL", "No savings, outcome, performance or health claim without proof" ] }, { "name": "Spring property, gardens and Easter family plans", "window": "March to May", "priority": "medium", "readerUse": "House moves, renovations, garden work, Easter events, weekend outings, school breaks and outdoor activity planning.", "bestSponsorFit": [ "Estate agents, valuers and conveyancers", "Garden centres, landscapers and trades", "Outdoor venues, tours and family attractions", "Restaurants, cafes and local experience providers" ], "safeOfferAngles": [ "Book a valuation, survey or spring maintenance visit", "Prepare garden, home or weekend plans for Easter", "Family activity with date, location and booking clarity" ], "proofNeeded": [ "Sponsor serves Cork city, commuter towns or named county hubs", "Housing, valuation, price or investment claims reviewed manually", "Event dates confirmed from official source before issue copy" ] } ], "operatorChecklist": [ "Match one seasonal window to one sponsor package before drafting copy.", "Use only safe proof-ledger claims until Buttondown, analytics and sponsor reporting are verified.", "Record source URLs, sponsor landing page, package slug, requested dates and compliance risks in the booking intake.", "Keep Amazon affiliate product cards separate from sponsor copy and label commercial content plainly.", "Escalate legal, medical, financial, education, housing, employment, prize, alcohol or political claims before any live action.", "Never imply live subscriber numbers, campaign performance, sold inventory or public launch status before verified proof exists." ], "proofNeeded": [ "Cork seasonal calendar source JSON committed", "Static /advertising/calendar/ route generated", "Approval-pack JSON generated for Linear evidence", "Website checker requires the route and sitemap entry", "Validation gates pass before push" ] }