{
  "market": "Good Morning Cork",
  "updated": "2026-06-20",
  "status": "internal_prep_only",
  "purpose": "Approval-gated advertiser objection bank for Cork sponsor conversations. Use it to keep first sponsor replies factual, local and proof-led before any outreach is approved.",
  "boundary": "Do not send these replies, imply live circulation, reserve inventory, collect payment or publish advertiser claims without fresh approval and current proof.",
  "operatorRules": [
    "Lead with Cork-specific utility, not newsletter hype.",
    "Use only safe claims from the sponsor proof ledger until Buttondown and analytics proof exist.",
    "Offer one reviewed labelled placement before any payment link or slot hold.",
    "Reject or rewrite regulated claims in property, finance, healthcare, education, employment and prize copy.",
    "Record the advertiser landing page, service area, CTA and proof status before moving to checkout."
  ],
  "objections": [
    {
      "objection": "How many subscribers do you have?",
      "approvedReply": "We are not selling on claimed circulation yet. The founding slot is priced as a local launch placement with clear labelling, Cork source depth and manual review. Subscriber, open and click figures stay out of copy until Buttondown proof is captured.",
      "proofToAttach": [
        "Sponsor proof ledger safe claims",
        "Media kit source-depth metrics",
        "Current Buttondown proof when available"
      ],
      "doNotSay": [
        "Any unverified subscriber total",
        "Any open-rate or click-rate promise",
        "Guaranteed bookings, leads or revenue"
      ]
    },
    {
      "objection": "Why sponsor before the audience is proven?",
      "approvedReply": "The founding offer is a low-friction test: one useful Cork-facing message, one CTA, one labelled placement and a manual report. It is for businesses that want early local positioning, not guaranteed performance claims.",
      "proofToAttach": [
        "Coverage footprint",
        "Launch outreach lane fit",
        "Checkout plan showing manual approval gates"
      ],
      "doNotSay": [
        "Exclusive market ownership",
        "Permanent category lockout",
        "Paid placement is already booked"
      ]
    },
    {
      "objection": "Can we pay by card today?",
      "approvedReply": "Not yet. Payment links stay disabled until advertiser fit, copy, landing page, issue dates and approval are recorded. The next step is a reviewed enquiry and placement draft.",
      "proofToAttach": [
        "Advertising booking intake",
        "Checkout plan",
        "Sponsor approval pack"
      ],
      "doNotSay": [
        "A Stripe link is available",
        "Inventory is reserved",
        "A slot is confirmed before approval"
      ]
    },
    {
      "objection": "Can you write the ad for us?",
      "approvedReply": "Yes, as a draft. We can turn one local offer, landing page and CTA into concise labelled sponsor copy. The advertiser still needs to approve factual claims, restrictions and regulated wording before publication.",
      "proofToAttach": [
        "Sponsor close-room creative facts checklist",
        "Proof ledger capture checklist",
        "Sponsor package deliverables"
      ],
      "doNotSay": [
        "We can substantiate advertiser claims ourselves",
        "We can make medical, financial, education or property outcome claims",
        "Copy approval is optional"
      ]
    },
    {
      "objection": "Can we get exclusivity?",
      "approvedReply": "Category exclusivity can be reviewed for a dated launch-week package only after fit checks and inventory review. No exclusivity is promised from the static site or before approval.",
      "proofToAttach": [
        "Sponsor inventory package list",
        "Manual inventory calendar when created",
        "Close-room approval notes"
      ],
      "doNotSay": [
        "A category is locked",
        "Competitors will be blocked permanently",
        "Exclusivity exists without a dated package"
      ]
    },
    {
      "objection": "Can you run a reader giveaway?",
      "approvedReply": "Potentially, but only with clear Cork terms: prize value, eligibility, expiry, redemption route, privacy handling and sponsor approval. Referral reward copy stays disabled until the referral wiring and abuse review are verified.",
      "proofToAttach": [
        "Referral leaderboard wiring contract",
        "Rewards page",
        "Sponsor proof ledger pending referral claims"
      ],
      "doNotSay": [
        "A leaderboard is live",
        "Reader data can be shared with the sponsor",
        "Prize fulfilment is guaranteed without terms"
      ]
    }
  ],
  "namedProspectObjectionNotes": [
    {
      "prospectName": "Sherry FitzGerald Cork",
      "segment": "Property, lettings and relocation",
      "publicUrl": "https://www.sherryfitz.ie/branch/cork",
      "likelyObjection": "Can the placement say Cork prices are moving or that sellers should act now?",
      "approvedReply": "Keep the ask to a Cork valuation, lettings or move-planning CTA. Do not use house-price growth, investment-return, urgency or best-price wording unless current source proof and regulated-copy review are attached.",
      "proofToAttach": [
        "Official Cork branch, valuation or lettings page",
        "Current Cork service-area proof",
        "Regulated-claim review for valuation, landlord and market-timing copy"
      ],
      "approvalBlocker": "Property and finance-adjacent wording needs same-day evidence and editorial approval before outreach."
    },
    {
      "prospectName": "Solar Path",
      "segment": "Home improvement, retrofit and solar",
      "publicUrl": "https://www.solarpath.ie/",
      "likelyObjection": "Can we lead with savings, grants or payback?",
      "approvedReply": "Use a conservative Cork quote, survey or consultation CTA. Savings, grant, warranty, accreditation, payback and carbon claims stay out unless the official source and approval packet prove the exact wording.",
      "proofToAttach": [
        "Official service-area and contact page",
        "Current SEAI, grant or accreditation proof if mentioned",
        "Evidence for each savings, payback, warranty or installer-quality claim"
      ],
      "approvalBlocker": "Energy-savings copy needs source-backed substantiation and claim review before any sponsor draft is sent."
    },
    {
      "prospectName": "The Everyman Cork",
      "segment": "Hospitality, culture and resident evenings",
      "publicUrl": "https://everymancork.com/",
      "likelyObjection": "Can this include a giveaway or referral reward?",
      "approvedReply": "Only after the exact show, date window, booking route and reward terms are visible. Until MY-2571 referral wiring is verified, keep the placement to a dated ticket, programme or membership CTA.",
      "proofToAttach": [
        "Official programme, ticket or offer URL",
        "Date, venue, age, refund, voucher or prize terms",
        "Referral reward wiring proof before leaderboard-linked copy"
      ],
      "approvalBlocker": "Reward copy is blocked until terms are captured and referral wiring proof exists."
    },
    {
      "prospectName": "Mater Private Cork",
      "segment": "Private healthcare and appointment-led services",
      "publicUrl": "https://www.materprivate.ie/locations/cork-hospital",
      "likelyObjection": "Can we say patients get faster treatment or better outcomes?",
      "approvedReply": "No. Keep healthcare copy availability-led and route readers to an official Cork hospital or service page. Do not mention outcomes, urgency, consultant quality, waiting times, diagnosis, treatment or finance unless compliance review approves the source-backed wording.",
      "proofToAttach": [
        "Official Cork hospital or service-line URL",
        "Exact appointment or enquiry route",
        "Medical, emergency-care, waiting-time and finance wording review"
      ],
      "approvalBlocker": "Healthcare copy requires manual compliance review before outreach or publication."
    },
    {
      "prospectName": "Fota Wildlife Park",
      "segment": "Family days out, visitor economy and referral rewards",
      "publicUrl": "https://www.fotawildlife.ie/pages/ticket-price",
      "likelyObjection": "Can we promote a family-ticket deal or reader prize?",
      "approvedReply": "Only if the current ticket, age, parking, expiry and prize terms are captured from the official route. Without those terms, use a plain book-a-visit or annual-pass CTA and avoid price, discount or availability claims.",
      "proofToAttach": [
        "Official ticket or annual-pass URL",
        "Current age, price, parking and booking terms if mentioned",
        "Prize, voucher or giveaway terms before referral copy"
      ],
      "approvalBlocker": "Family reward copy is blocked until terms and MY-2571 referral wiring proof exist."
    },
    {
      "prospectName": "Cork Airport parking",
      "segment": "Airport, travel and commuter services",
      "publicUrl": "https://www.corkairport.com/parking",
      "likelyObjection": "Can the copy say official parking is cheapest or available for peak dates?",
      "approvedReply": "No price, cheapest-rate, availability, peak-period or partnership wording without current official proof. Keep the CTA to pre-book or read current parking options from the official Cork Airport route.",
      "proofToAttach": [
        "Official Cork Airport parking page",
        "Current booking route and product type",
        "Any promo, pricing, timing, availability or restriction terms"
      ],
      "approvalBlocker": "Travel-service copy needs same-day route and terms verification before approval."
    }
  ],
  "nextActions": [
    "Attach this page to MY-2577 as Cork commercial readiness proof.",
    "Before first outreach approval, re-check each named prospect URL on the approval day and attach screenshots or archived proof to MY-2577.",
    "After Buttondown analytics exist, update the first objection with verified subscriber/open/click proof."
  ]
}