{
  "market": "good-morning-cork",
  "updated": "2026-06-20",
  "purpose": "Place-by-place Cork sponsor fit matrix for approval-gated launch prep.",
  "approvalBoundary": "Static prep only. Do not contact prospects, reserve inventory, collect payment, publish sponsor claims or launch public posts from this matrix without fresh approval.",
  "rows": [
    {
      "place": "Cork City",
      "launchMoment": "weekday city-centre briefing",
      "primarySponsorFit": "restaurants, venues, gyms, recruiters, student services and professional firms",
      "packageFit": "Founding issue sponsor",
      "readerUse": "commute, lunch, culture, council, college and hospital signals before 9am",
      "proofRoutes": [
        "Cork City Council planning or consultation route",
        "current advertiser landing page with Cork City service area",
        "venue, booking, menu or offer page with current dates where relevant"
      ],
      "copyBoundary": "No audience-size, footfall or performance claim before Buttondown and analytics proof exists."
    },
    {
      "place": "Ballincollig",
      "launchMoment": "family and commuter reset",
      "primarySponsorFit": "childcare, grinds, gyms, cafes, estate agents, trades and home energy firms",
      "packageFit": "Launch week sponsor",
      "readerUse": "schools, roads, buses, planning, parks, shopping and family services",
      "proofRoutes": [
        "Cork County Council planning or road notice route",
        "TFI or Bus Eireann service route",
        "advertiser page showing Ballincollig coverage, price basis or booking terms"
      ],
      "copyBoundary": "Education, health, property and finance claims need manual review before any sponsor copy."
    },
    {
      "place": "Carrigaline",
      "launchMoment": "growth-town housing and schools watch",
      "primarySponsorFit": "estate agents, conveyancers, trades, childcare, healthcare, sport and commuter services",
      "packageFit": "Launch week sponsor",
      "readerUse": "housing, schools, traffic, harbour access, sport and local service changes",
      "proofRoutes": [
        "Cork County Council planning search",
        "transport disruption route for Cork commuter links",
        "advertiser-controlled page naming Carrigaline or wider Cork service area"
      ],
      "copyBoundary": "No housing-price, availability or investment claim without named source and review."
    },
    {
      "place": "Midleton",
      "launchMoment": "East Cork rail, flood and food briefing",
      "primarySponsorFit": "food, drink, hospitality, tours, rail-commuter services, estate agents and family services",
      "packageFit": "Referral reward sponsor",
      "readerUse": "rail, road, flood, market, retail, food, school and Cork commute context",
      "proofRoutes": [
        "Irish Rail or TFI service route",
        "Met Eireann or flood information route",
        "official venue, distillery, food or sponsor booking page"
      ],
      "copyBoundary": "Alcohol, visitor and offer claims need clear terms and age-appropriate copy review."
    },
    {
      "place": "Cobh",
      "launchMoment": "harbour, rail and weekend visitor watch",
      "primarySponsorFit": "tourism, heritage, cafes, restaurants, harbour retail, family attractions and trades",
      "packageFit": "Referral reward sponsor",
      "readerUse": "rail, ferries, port pressure, events, heritage, school and local business updates",
      "proofRoutes": [
        "Irish Rail or harbour travel source",
        "official attraction, event or sponsor landing page",
        "Cork County Council planning or public notice route"
      ],
      "copyBoundary": "Keep resident usefulness ahead of pure visitor-guide copy."
    },
    {
      "place": "Douglas",
      "launchMoment": "suburban shopping, schools and service planner",
      "primarySponsorFit": "retail, restaurants, dentists, gyms, estate agents, advisers, schools and grinds",
      "packageFit": "Founding issue sponsor",
      "readerUse": "shopping, traffic, parking, planning, schools, health, sport and services",
      "proofRoutes": [
        "Cork City or County Council planning and roads route",
        "TFI or Bus Eireann route",
        "advertiser landing page naming Douglas or Cork service area"
      ],
      "copyBoundary": "Medical, financial and legal claims require manual review and cannot imply outcomes."
    },
    {
      "place": "Kinsale",
      "launchMoment": "food, harbour and weekend plan",
      "primarySponsorFit": "restaurants, hotels, tours, food producers, marine businesses, estate agents and trades",
      "packageFit": "Referral reward sponsor",
      "readerUse": "food, events, harbour, road, school, tourism pressure and weekend plans",
      "proofRoutes": [
        "official event, tourism or venue source",
        "Met Eireann coastal weather or travel route",
        "sponsor page with dates, booking terms and Cork service area"
      ],
      "copyBoundary": "Separate sponsor copy from editorial listings and Amazon affiliate product blocks."
    },
    {
      "place": "Mallow",
      "launchMoment": "North Cork appointments and commute planner",
      "primarySponsorFit": "clinics, dentists, accountants, solicitors, estate agents, retail, employers and training providers",
      "packageFit": "Launch week sponsor",
      "readerUse": "rail, roads, council, schools, healthcare, retail, marts, employers and regional services",
      "proofRoutes": [
        "Irish Rail, TFI or Bus Eireann route",
        "Cork County Council municipal district or planning route",
        "regulated advertiser proof page where health, legal, finance or employment is involved"
      ],
      "copyBoundary": "Regulated service copy stays draft-only until a human reviews compliance risk."
    },
    {
      "place": "Fermoy",
      "launchMoment": "north-east Cork road, flood and services watch",
      "primarySponsorFit": "trades, home services, estate agents, financial advisers, cafes, gyms, health and local employers",
      "packageFit": "Founding issue sponsor",
      "readerUse": "road disruption, flood risk, planning, schools, sport, retail, business and commuter information",
      "proofRoutes": [
        "Cork County Council roads, public notices or planning route",
        "Met Eireann or flood information route",
        "advertiser page proving Fermoy or north Cork service area"
      ],
      "copyBoundary": "Do not imply slot reservation or payment acceptance; this is research-only until approval."
    }
  ],
  "operatorChecklist": [
    "Choose one place and one package fit before drafting sponsor copy.",
    "Capture advertiser-controlled proof before moving any row into an approval packet.",
    "Check the matching coverage page for reader need, source checks and local context.",
    "Keep public-posting, cold outreach, payment and inventory reservations approval-gated.",
    "Record copy-risk notes for health, finance, legal, education, housing, employment, alcohol and prize claims."
  ],
  "linearProof": {
    "primary": "MY-2577",
    "related": [
      "MY-2571"
    ],
    "proofNeeded": [
      "data-sources/place-sponsor-matrix.json committed",
      "static /advertising/place-sponsor-matrix/ page generated",
      "public JSON artifact generated for proof review",
      "website checker requires page, data file and sitemap entry"
    ]
  }
}