Acquisition routes
5Growth lanesSubscriber growth
Cork acquisition ladder, approval-gated.
Approval-gated subscriber acquisition ladder for Good Morning Cork before any public posting, paid ads or outreach.
Static prep only. Do not post publicly, contact admins, send live emails, launch ads, buy domains or spend money without fresh approval.
Internal-first
1Low-risk lanesApproval gated
4External-approval lanesOrganic launch prep
6Community lanesSource-led calendar
4Place launch weeksReviewable creative
2Social assetsButtondown wiring
8Referral checksRanked acquisition routes
Each route names the next asset, proof gate and approval risk before anything goes public.
Reader referrals
Use the Buttondown metadata dry run, public leaderboard fixture and share-page copy to seed one reviewed invite route.
Proof needed
- Buttondown referral export credentials or a fresh fixture
- Reader-token privacy review
- Leaderboard rejection report for malformed rows
Next: Replace fixture export with a read-only Buttondown export once credentials are approved.
Open assetCommunity partner posts
Prepare admin-friendly copy for Cork neighbourhood, commuter, parent, student and events groups using public source routes.
Proof needed
- Group or page rules reviewed manually
- No scraped personal data
- One approved post draft per partner lane
Next: Draft three non-promotional launch posts for admin review, but do not send or post them.
Open assetFacebook launch pack
Use the staged creative, ad hooks and QA checks for a launch-week page once David approves public posting.
Proof needed
- Page ownership confirmed
- Creative reviewed against claim boundaries
- Paid test budget explicitly approved
Next: Keep organic and paid launch variants separate so approval can release one without the other.
Open assetSource-led SEO pages
Route local search intent through coverage, products, local facts, source quality and market pulse pages.
Proof needed
- Sitemap rebuilt
- Place pages checked for source-backed claims
- Affiliate disclosure visible on product routes
Next: Add one source-backed place or topic page after each new source audit.
Open assetSponsor audience swaps
Offer launch sponsors an approval-gated referral reward or reader offer only after proof, booking and payment checks pass.
Proof needed
- Sponsor proof ledger row
- Approved reader offer
- Payment reconciliation and refund terms
Next: Pair only sponsor-ready leads with referral-safe rewards; no audience claims before Buttondown data exists.
Open assetOperator checklist
Keep growth experiments verifiable, reversible and honest.